We spent decades carrying a bag and wishing this existed. Then we built it.
My first commission check came from a retail job at 16. My dad was a sales VP — I wasn't raised so much as I was managed. I've had good years. I've also missed quota. Anyone in sales who says they never missed never took real risk — never had their quota doubled with their territory cut in half.
I sold copy machines, computer training, enterprise software, SaaS. I rode the EHR wave. I tried to ride others and failed. What I never stopped believing is that sales is a craft. Like sports. A performance-based industry where the best people don't just play the game — they practice.
I read the books. I listened to the podcasts. I went to the SKOs and the methodology sessions. And every time, I went right back into the field and tried to apply what I'd learned on calls where the outcome actually mattered.
That's what FirstPass is. The place I always wanted. Built by people who've carried a bag — with input from salespeople on how it should actually work. Not how a software team imagined it should work.
If you've carried a bag, you'll feel the difference.
— Jeremy Wagner, Co-Founder & President, FirstPassA two-day SKO is an event. Practice is a habit. The teams that win build the habit, not the event calendar.
Managers shouldn't have to guess what to coach. When you can statistically correlate practice scores to deal outcomes, coaching becomes precision work.
Reps practice harder when the score isn't going on a record. Practice scoring is for feedback and growth, not performance reviews.
A roleplay module inside a bigger platform can't close the loop. Practice, scoring, weakness detection, coaching signals, and outcome correlation only work together when they're built to work together.
Generic roleplay gives generic feedback. Practice should be against your products, your buyer, your methodology. Otherwise it's a toy.
Every feature decision runs through the question: would this help a rep who's been in the field? If the answer is "only if they read the manual," it doesn't ship.
Every demo is built around your motion. Your products, your buyer, your methodology.
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