Product
Your best reps, replicated across the team.
Real calls from your best reps. Over 100 tagged behaviors. Their moves become the benchmark. Here's how the whole thing works.
01The benchmark
The best moves by your best reps become the standard.
FirstPass ingests your actual call transcripts and identifies what your top performers do differently — over 100 tagged behaviors to find what separates good from great. Their moves become the benchmark every rep practices against. The system works without tagged calls. It just gets sharper with them.
02Setup
90 seconds. Then the AI customer is ready.
Rep steps through a short sequence. Call type, use case, who's in the room, what's already known. The AI customer arrives briefed. No generic customer. No generic feedback.
Pick your call type
What kind of call are you practicing?
These are starting points — every call type is customizable.
Discovery
Uncover pain, qualify the opportunity
Detail call
Short prescriber visit, connect to solution
Formulary review
Present clinical and cost evidence
Pricing review
Navigate pricing, justify value
Licensing review
Terms, seats, renewals
Tradeshow
High-volume quick engagement
POC prep
Align on success criteria
Follow-up detail
Return visit, advance the deal
Intro / first pitch
Present value to a warm audience
03Practice
Three environments. One scoring engine.
Text slows things down enough to think. Voice puts you at real talk speed. Avatar adds presence — eye contact, tone, how you show up.
04Review
Not a grade. A picture of how far you've come.
Every call comes back with a tagged transcript, a score, and coaching narrative. The score isn't a certification — it's a progress indicator. The trend over time is what matters, not any single number.
Every coaching note ties to a specific quote. What to keep, what to fix, and exactly when it happened. Nothing vague. Nothing opaque.
Discovery — IT Manager, mid-market SaaS
Transcript · 3 turns of 47 shown
↗ What worked
"Was that volume, was it integration, or something else?"
Precise follow-up. Customer responded by quantifying impact. Move worth keeping.
"Eight hours a week — that's roughly half a workday."
Translated the customer's number into leadership-friendly framing.
↘ What to work on
— No moment tagged in this call —
Customer mentioned "needs to actually scale" but criteria were never unpacked. Likely buying criterion.
Every number traces back to a moment. Nothing is opaque.
05Configure
The AI customer knows what you actually sell.
Before any rep starts a call, the AI customer has been briefed on your products, your buyer, and the specific call type being practiced. The objections sound like the ones your reps actually hear. The questions know where your product is weak. 3 things configured once — and every session reflects them.
06Coach
See the gap. Assign the drill. Check back when the dashboard shows lift.
Managers see which reps consistently miss Decision Criteria Explored, who's improving on objection handling, where coaching time will return the most. Tag-level visibility, not just scores.
Practice scores aren't used for performance reviews — that's intentional. Reps practice harder when the score isn't going on a record. The dashboard exists to tell a manager where to spend their next coaching conversation.
Team practice — Enterprise sales
Most-missed scorable tags · team
Reps · sorted by score trend
Every aggregate number is one click from the specific calls that produced it. When the dashboard surfaces a stalled skill, the next move is simple: assign a micro-learning.
07Reinforce
When something changes, your reps are on calls tomorrow.
A competitor makes a move. A leadership change creates uncertainty. An acquisition rumor starts circulating in your accounts. Prospects are going to ask about it — today, on calls that are already on the calendar.
Micro-learnings are how you get the whole team aligned on the right response before those conversations happen. Not just skill gaps. Unified message. Consistent positioning. Manager describes the situation and how reps should handle it. Assigns it. By tomorrow, everyone is saying the same thing.
Handling the acquisition rumor
Pricing without budget context
Silence after the close
Want to see this with your team's sales motion?
Your reps are developing their skills on live calls with real revenue on the line. There's a better way.
Find out if FirstPass is right for your team →