Product

The closed-loop system for sales performance.

Practice calls and your team’s real customer calls, scored on the same rubric for each kind of call. Skill drills and learning tracks close the gaps, and FirstPass shows whether the real calls got better.

A different buyer every call, each with their own voice
One rubric
For practice and real calls
Calibrated to your motion
5
Call types, sales to help desk
app.myfirstpass.com/live-calls
FirstPass Live calls: the team's real customer calls beside their practice, with a rep-by-dimension heatmap and the weakest dimension called out

Every surface feeds the same loop: Practice → Score → Coach → Prove it on real calls. The sections below follow it.

Calls

Stop learning on live deals.

The committee call where one skeptic stalls the deal, the cold call that has thirty seconds to earn a meeting, the customer on their third ticket: the conversations that decide the number. AI buyers calibrated to your products, objections and competitive landscape. Single buyer or a full committee. Text, voice, or an optional video avatar. Every call scored instantly.

Text
Type and think. Mobile
Workshop your talk track. Find the right words before the room is live.
Voice
Say it out loud. Mobile
Real talk speed, real pacing. The version you say is the one that matters.
Avatar
Face-to-face.
Video persona with eye contact. For reps who need to feel the room. Switched on per organization.
Sales
Discovery, demos, proposals and expansion, up to a full buying committee.
Prospecting
The cold call. The prospect isn’t expecting you, and the win is a booked meeting.
Retention
Renewals, at-risk saves, expansions and win-backs with existing customers.
Specialist
Technical demos, architecture reviews and POC scoping with buyers who know their systems.
Help Desk
The customer calls in with a problem, often one that keeps coming back.

Each call type has its own buyer behavior, its own rubric and its own skill builders. See FirstPass for help desks and MSPs →

app.myfirstpass.com/calls
A scored FirstPass practice call: the transcript with the buyer, the outcome the rep reached, and a score on each dimension
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Five call types, each scored on a rubric built for that kind of call
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Single buyer or a full buying committee with multiple personas
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Easy, Medium, or Hard difficulty: same scenario, calibrated resistance
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In-call Help button: stuck? Get three contextual responses instantly
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Instant post-call feedback with “try this instead” talk tracks
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Personas, call types, and your knowledge base configured once: every rep gets the same context
SCENARIO SETUP
Discovery Call Training
Navigate complex stakeholder dynamics and uncover critical business pain points.
Dana Chen
Dana Chen
VP Operations · Acme Corp
Assertive Budget-conscious Technical Direct Skeptical
Difficulty: Hard
Buying Committee
Practice Twin

Your best practice is the call you just had.

Pick a real call already in FirstPass, imported from Gong, Chorus, Zoom or Microsoft Teams, or from a CSV call import on Deal Outcomes. FirstPass rebuilds it as a live practice session: same buyer, same objections, same deal. Run it back or prep the next call with full context carried forward.

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Turn any recorded call into a practice buyer: the real people, the real objections
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Run it back: retry the exact moment you got stuck, as many times as it takes
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Prep the next call: the twin remembers the deal and picks up where it left off
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Scored on the same rubric as the real call, so the improvement is measurable
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Managers can turn a rep's real call into an assigned drill in one click
FROM A RECORDED CALL
Acme Corp: Discovery
42 min · scored 2.6
Rebuilt as practice buyers
Dana · Champion Marcus · Economic buyer Priya · Skeptic
↻  Run it back
Retry the moment you fumbled
Prep the next call →
Pick up where the deal left off
Deal Prep

Your best rep doesn’t need onboarding. They need Thursday’s call to go right.

Deal prep is for the seller who already knows how to sell. Paste call notes, pull the deal from HubSpot, or pick a real call imported from your call recorder. FirstPass extracts the stakeholders, the objections and the competitive context, then builds a practice version of the meeting you’re walking into. The risk surfaces while there’s still time to do something about it.

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Pull deal context from HubSpot, paste notes, or pick a recorded call from Gong, Chorus, Zoom or Microsoft Teams
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Stakeholders, roles and likely objections extracted for you
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Risk factors surfaced before the call rather than in the debrief
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Rehearse the whole buying committee, or one member at a time
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Focus areas: drill the specific moment you’re worried about
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Each practice in the plan says what green, yellow and red look like, and is scored on the same rubric as every other call
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Edit the deal, the people and the goals, then rebuild the plan
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Finish with a full run-through of the whole meeting
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Runs on the phone, twenty minutes before you walk in
app.myfirstpass.com/deal-prep
DEAL ANALYSIS
Northwind Freight: Fleet Visibility
Proposal & Close · pulled from HubSpot · 3 calls logged
Risks in this deal
High No economic buyer has been on a call. Budget confirmed second-hand only.
Medium A competitor was named twice on the last call and never addressed.
Medium Timeline slipped a quarter without a stated reason.
Who’s in the room
Renee Gallagher
VP Operations
Champion
Emily Whitfield
Head of Finance
Skeptic
Darren Nguyen
CTO
Neutral
Presentations

Bring the deck. FirstPass brings the room.

Your admin uploads the deck your reps are actually presenting. The AI buyer reacts to specific slides, interrupts with the objection that slide invites, and pushes back on the claim your competitor would challenge.

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Admins upload PDF, PowerPoint, or Word decks
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AI reacts to specific slide content
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Same scoring as every call type
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Single-buyer and committee scenarios
FirstPass call with a slide deck ready to present
SLIDE REACTION
AI challenges your claims
7
Dimensions scored
Skill Builders

Drill for skill.

Short, targeted drills. One skill at a time, with a clear verdict at the end. Your FirstPass team builds them for your products, the AI Coach can suggest one when a pattern emerges, and managers assign them to one rep or the whole team in a click.

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AI Coach spots a recurring weakness and suggests the drill for it
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Calibrated to your products, methodology, and the specific dimension that's weak
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Two to four turns, instant feedback: focused, not exhausting
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Managers assign a drill to one rep or the whole team in a click
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Urgency levels: Urgent, This Week, When You Can
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Post-practice re-check: improved, stalled, or regressed, the system keeps watching
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A clear verdict every attempt: green, yellow or red, with what to try next
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Text or voice, on the web and on the phone Mobile
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Video avatar on the web, where your organization has it switched on
The FirstPass Skill Builder Library: short drills for sales, retention, prospecting and help desk calls
3 turns
Focused drill
A new scenario every attempt. FirstPass generates a fresh variation each time: the buyer's mood, the phrasing, the pressure all shift. The skill underneath stays fixed. Reps build the muscle, not a script.
Learning Tracks

The right practice, in the right order.

A track chains practice calls and skill builders into one sequence that reps work through in order. Gate a step and reps have to pass it before the next one opens. Managers and admins build tracks and assign them to one rep or the whole team.

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Practice calls and skill builders, in the order you choose
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Optional pass gates: a call score to hit, or a green verdict on a skill builder, before the next step unlocks
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Assign to one rep or the whole team, with due dates and completion tracked
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Turn a Deal Prep plan into a track: one practice call per focus area, gated if you want
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Published tracks sit in the Track Library, so reps can start one themselves
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Sample use cases: new hire onboarding, product launches, and deal prep for key accounts
app.myfirstpass.com/tracks/acme-onboarding
Enterprise Onboarding
4 OF 6 COMPLETE
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Discovery: single buyer
SCORED 3.8 · 12 MIN
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Skill Builder: value articulation
GREEN · 3 TURNS
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Proposal review: buying committee
SCORED 3.2 · 18 MIN
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Skill Builder: price objections
GREEN · 3 TURNS
5
Competitive displacement
IN PROGRESS
6
Contract negotiation
LOCKED
14 enrolled
Game Mode

The practice nobody has to assign.

Ten turns to sell something ridiculous to a buyer with every reason to say no. Product knowledge is off the table, so an engineer and a twenty-year AE start level, and everyone who talks to your customers gets to practice the fundamentals without the pressure.

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Sales and customer service ladders, easy through hard
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A different buyer every time: every scenario carries fifteen variants
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Hidden buy triggers: the rep reads the buyer, never a scoreboard
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Text or voice, the same two modes as a real practice call
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Team leaderboard: three plays to qualify, so one lucky win can’t top it
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See how many buy triggers you hit, then coaching in sales language
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Results stay out of scorecards, coaching plans and manager dashboards
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Switched off per organization by a superuser: not every team wants it
app.myfirstpass.com/play
GAME MODE
Ridiculous Sales
Absurd scenarios, real sales skills. 10 turns to close the deal.
Grandparent-as-a-Service
Hard
Selling subscription grandparent visits: cookies, stories, and unsolicited life advice included.
Selling: GranCo
Professional Excuse Letters
Medium
Selling notarized, verified excuse documentation for adults who need a really good reason.
Selling: AlibiCraft
The Conspiracy Complaint
Hard
Customers convinced the company is running an elaborate plot against them personally.
Company: GreenLeaf Home & Garden
Luxury Portable Bidets
Easy
Heated water, Bluetooth presets, and an optional gold-plated nozzle. Civilization shouldn’t end at the campground.
Selling: BreezeBelow
TEAM LEADERBOARD
1Dana Rivera71% · 5W 2L
2Priya Anand60% · 3W 2L
3Marcus Webb50% · 2W 2L
See how Game Mode works →
Scoring

A rubric for each kind of call. Calibrated to the way you sell.

Sales calls are scored on seven dimensions; prospecting, retention, specialist and help desk calls each have a rubric of their own. Every dimension runs 1–5, with behavioral anchors and specific coaching feedback at every level. A call scores the dimensions it actually exercised, practice or real.

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Behavioral anchors with "what good looks like" at each level (1–5)
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Key moments linked to specific turns in the conversation
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Ships with SPIN, Challenger, Gap Selling, Solution Selling, Value Selling, Miller Heiman and NEAT, plus custom methodologies
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Custom scoring dimensions for enterprise teams who sell their own way
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Calls scored on the rubric; skill builders get a clear green, yellow or red verdict on the one skill
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Knowledge Audit checks the rep’s product claims against your approved facts, on practice and on real customer calls, with the correct version beside each miss
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Managers review and override any dimension: the human call becomes the record
4.1 / 5
Overall Call Score
✓ Validated grader: agreement checked
Discovery
4.6
Objections
4.2
Value Prop
4.4
Closing
3.7
The manager stays in the loop. Every score is the AI's first pass. Managers review, adjust any dimension, and leave a note the rep sees. Every override is measured against the AI's score, so you can see how closely the grader agrees with your managers, dimension by dimension.
Objection playbook

Your way of handling an objection, checked on every call.

Write down how your company answers the objections that come up most. FirstPass recognizes each objection on every sales practice call and every real customer call, and judges the rep’s response against your playbook: your way, partly, or off.

app.myfirstpass.com/dashboard/team/coach
Team Coach objection handling: each objection type with how often it was handled your way, the playbook line, the rep who handles it best, and a recent miss
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Starts with four types: Price, Status quo, Timing and Stall. Admins edit them or add their own, up to eight.
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Each type holds how buyers put it, your way to handle it, and the common misses
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Every objection on a scorecard keeps the buyer’s words, the rep’s response and the verdict
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Team Coach shows how often each one came up, how often it was handled your way, and the rep to copy, in their own words
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A plain question about price or terms isn’t counted as an objection unless the buyer pushes back
An objection on a FirstPass scorecard: the buyer stalls, and the rep’s answer is marked Your way

On the call’s scorecard: a stall, answered the playbook way.

Live calls

Practice is the rehearsal. Live calls are the test.

Import your team’s recorded customer calls from Gong, Zoom, Chorus or Microsoft Teams, or from a CSV. FirstPass scores each one on the same rubric as practice, so you can see where practice and the real conversation part ways.

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Practice and live averages side by side for the same reps, over 30, 60 or 90 days
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A rep-by-dimension heatmap: select any cell to open those calls
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A scorecard for every call: each dimension, what went well, what to work on, the objections, and the moments marked in the transcript
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Facts checked: the rep’s product claims against your approved facts, with the correct version for anything wrong
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Turn any live call into practice in one click, for the rep or as an assignment
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Managers see their team’s calls. Reps see their own, unless your organization turns that off.
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A call that can’t be matched to a rep waits in Needs review instead of being guessed
Facts checked on a live call: one claim marked Wrong with the correct version, three marked Right

The rep said single sign-on only works with Okta. It doesn’t, and the scorecard says so.

app.myfirstpass.com/live-calls
A live customer call in FirstPass: the transcript with a coaching moment marked, beside the score on each dimension
AI Coach

The coach that doesn't wait for a scheduled check-in.

When a weakness shows up across multiple calls, not a one-off but a pattern, the AI coach suggests the drill that targets it. The rep clicks Create Skill Builder and it lands in their assignments. No manager has to notice the gap first.

app.myfirstpass.com/dashboard/my/coach
My Coach, Customer calls view: the rep’s knowledge misses with the correct fact, then strengths counted across their real calls, each with a quote
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Continuous monitoring across every session, not a weekly snapshot
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Suggests the specific drill the pattern calls for; suggestions from low scores are switched on per organization
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Pending suggestions expire after 14 days, so the queue stays current
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Spaced repetition: re-surfaces a skill before it decays
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Every recommendation traceable back to the calls that triggered it
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Manager review queue: approve, adjust, or return AI scores with coaching notes
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My Coach shows each rep their tendencies on practice and on their own customer calls, each with an example
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Knowledge misses: the product facts a rep got wrong on a real call, with the correct version
Team Coach

One read of the whole team, before the team meeting.

Run Team Coach and it reads your reps’ recent calls: what the team does well, what it needs to work on, and where to coach. Practice and real customer calls get separate reads, and so does each kind of call.

app.myfirstpass.com/dashboard/team/coach
FirstPass Team Coach: a written read of the team, then what it knows and gets wrong about the product, with findings marked Team strength or Room to improve
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Leads with four things for each kind of call; for sales: knowledge, value communication, objection handling and next steps
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Each finding is a team strength or room to improve, with real examples from the calls behind it
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Knowledge: the product facts the team gets wrong, and a flag when the problem may be the material, not the reps
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Each finding notes how the same thing goes in the other view, like a strength in practice that is a gap on customer calls
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Where to coach: a skill builder for each gap, assigned to the team in one click
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On demand. When the read is ready, the PDF lands in your inbox.
Dashboards

The ride-alongs and the recordings were the job. Now they’re the fallback.

A manager with eight reps was never going to listen to eight reps’ calls. The coaching moment was whatever you happened to catch. Every call is scored as it happens, so the gaps come to you: team performance on every dimension, individual rep deep-dives, and coaching briefs written before the 1:1 starts.

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Team dashboard with aggregate scoring trends by dimension
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Individual rep deep-dive with full call history and trajectory
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AI coaching briefs with actual call quotes, focus areas, and a conversation opener
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Help request patterns reveal where reps feel stuck
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Team usage: who’s practicing, week by week
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Every rep measured against the same rubric, so coaching doesn’t depend on which manager they got
FirstPass Team Dashboard roster: each rep's index against the team, biggest gap, trajectory and call type, beside team-wide metrics
Practice Patterns

See the systemic gaps, not just the individual ones.

What keeps happening: across the team, across dimensions, across time. And because every rep is scored against the same rubric, a gap in one team is directly comparable to a gap in another: the pitch stops drifting team by team, and so does the coaching.

Dimension Heatmap
One row per dimension: the team’s average and fail rate, and whether it’s improving. A banner above it may sum up the main findings.
Hardest Objections
The objections that pull your team’s Objection Handling score down most.
When Gaps Happen
Early, mid or late in the call: openers, discovery or closing.
Scenario × Call Type
The average score for each combination: where your team excels and where they fall apart.
Persona Difficulty
Which buyer personas your team finds hardest, lowest average first.
Recurring Coaching Themes
The suggestions the AI scorer keeps making across sessions.
FirstPass Practice Patterns: team-wide alerts and the dimension heatmap with fail rates and trends
TEAM INSIGHT
Systemic gap detected
Objection Handling · 3 reps
Impact

Did the practice change the real call?

For each skill builder a rep completes, Impact puts their live calls from before it was assigned beside their live calls after it was done, on the skill the drill targeted. It also shows how the rep’s other skills moved over the same calls, so you can tell practice apart from a good month.

Up to six calls a side
The rep’s live calls before the drill was assigned and after it was completed, scored on your own dimensions.
Signal, then result
One to three calls after is an early signal. Four or more is a result. No calls yet says too early.
A fair comparison
If the rep’s other skills rose just as much, the change may not be the practice, and Impact shows you that too.
app.myfirstpass.com/live-calls
Impact for one rep: Value Communication averaged 2.0 on three live calls before the skill builder and 3.8 on four after, a change of 1.8 against 0.5 on other skills

One rep, one skill builder, from the demo team: 2.0 before, 3.8 after, while other skills moved 0.5.

Integrations

Fits into the stack you already run.

CRM sync brings deal outcomes in. LMS deployment takes practice content out. SSO and audit logging for enterprise security and compliance.

Salesforce
Deal outcomes and rep mappings flow in. Correlation signals feed coaching.
HubSpot
Sync deals and pipeline data. Practice scores correlate to real outcomes.
SCORM 1.2
Generate packages and deploy into any partner LMS.
LTI 1.3
Register as a tool in any LTI-compatible learning system.
Slack
Assignment notifications delivered where reps already work.
xAPI
Send practice statements to your learning record store as reps complete them.
SCIM 2.0
Provision and deprovision users automatically from your identity provider.
Gong · Zoom · Chorus · Teams
Pull real recorded calls in, score them, and turn them into practice.
SAML SSO
Single sign-on plus audit logging for enterprise security and compliance.
Mobile App

The deal is in your pocket.

Onboarding happens at a desk in week one. Everything after it happens between meetings: the parking lot, the commute, the gap between calls. A native app, because that is where the tenured rep actually is.

Deal prep in the parking lot
Pull up the live deal, read the risks and who’s in the room, and rehearse the committee twenty minutes before you walk in.
Voice, because nobody types in a parking lot
Full AI voice calls with the buyer, scored on the same rubric as a session at your desk.
Built for practice
Calls, skill builders, tracks, your Deal Prep plans and Game Mode, by text or voice, with feedback after every call. Plus streaks, daily cues and your assignment queue. Managers get a Team tab for a quick read on the team; the full coaching views and most manager tools stay on the web.
Coming soon onApp Store Coming soon onGoogle Play
FirstPass mobile home screen
FirstPass mobile call preflight

Every demo is built around your motion.

Your products. Your buyer. Your call types. Not a generic walkthrough.

Get a demo →
Your next buyer is ready when you are