3 tiers. Same scoring engine. Different surface areas for teams of different sizes and integration needs. Pricing depends on team size and configuration — we'd rather talk through what fits than publish a number.
For small teams getting traction with AI roleplay. Standard library, the core practice loop.
For sales teams ready to systematize coaching. The full surface area — practice, analytics, manager workflow.
For organizations with compliance, integration, and custom-methodology needs.
| Starter | Team | Enterprise | |
|---|---|---|---|
| Practice | |||
| Reps includedAnnual contract | Up to 10 | Up to 50 | Unlimited |
| Practice modesText, voice, avatar | Text + voice | All three | All three |
| Call type libraryPre-built scenarios across verticals | Standard | Full | Full + custom |
| Multi-character conversationsPractice against a room, not one buyer | — | ✓ | ✓ |
| Custom personasYour industry, your customers | 5 personas | Unlimited | Unlimited |
| Coaching | |||
| Tagged post-call review110-tag taxonomy, both sides | ✓ | ✓ | ✓ |
| Micro-learningsShort focused drills with AI variations | — | ✓ | ✓ |
| Practice assignmentsManager-assigned with due dates and urgency | — | ✓ | ✓ |
| AI-generated 1:1 coaching briefsTalking points, wins, focus areas, follow-ups | — | ✓ | ✓ |
| Analytics | |||
| Rep skill trajectory7-dimension scorecard, weekly trends | ✓ | ✓ | ✓ |
| Manager dashboardTeam roster, gaps, attention signals | Read-only | Full | Full |
| Per-rep drill-downTrajectory by category, source calls | — | ✓ | ✓ |
| Team-wide gap detectionPatterns across reps, by category | — | ✓ | ✓ |
| Export & reportingCSV, PDF, scheduled summaries | — | CSV | CSV, PDF, scheduled |
| Configuration & methodology | |||
| Products & personasLoaded once, applied to every call | ✓ | ✓ | ✓ |
| Co-defined taxonomyCustom tags for your motion | — | — | ✓ |
| Custom call typesBeyond the standard library | — | — | ✓ |
| Compliance-aware scoringOn-label, fair-balance flags | — | — | ✓ |
| Integrations & security | |||
| SAML SSOWith auto-provisioning | — | — | ✓ |
| LMS integrationsLTI 1.3, SCORM 1.2, xAPI | — | — | ✓ |
| Audit loggingSearchable, exportable | — | — | ✓ |
| Data residencyRegional storage options | — | — | ✓ |
| Support | |||
| Support tier | Priority email | Dedicated CS | |
| Calibration supportTag accuracy review, drift monitoring | — | — | ✓ |
| SLA | — | — | ✓ |
Pricing depends on team size, call types, and whether co-definition is part of the engagement — there isn't a single number that maps cleanly. A 30-minute demo gets to a real number faster than a tier card with asterisks.
Yes. Demo includes a sample roleplay using a persona built around your sales motion — your team sees the tagged review live, not a generic walkthrough. Pilots run 2–4 weeks for teams that want to validate before signing.
Yes, in either direction. Most teams start in Team and move to Enterprise once compliance or LMS integration becomes a requirement. Starter is built for teams under ten reps; once you grow past that, Team is the natural next step.
Your transcripts, scores, and configuration are exportable at any point — during the engagement and at termination. We don't hold data hostage. For Enterprise customers, data residency and retention policies are configurable.
No — that's intentional. Practice scores are designed for calibration and feedback, not HR-level performance evaluation. Reps practice harder when the score isn't going on a record, and we recommend keeping it that way.
No. Your data stays yours. The AI customer simulator is prompt-engineered with your product and persona context — not fine-tuned on your team's calls. Annotation happens on a separate calibration corpus, not on your sessions.
Your reps are developing their skills on live calls with real revenue on the line. There's a better way.
Find out if FirstPass is right for your team →