AI sales simulation

Practice changes outcomes. We can prove it.

FirstPass is a closed-loop sales simulator — Reps practice. The AI identifies gaps. Coaching gets focused. Over time, practice scores correlate to real win rates. Individual reps level up. Teams follow. Revenue moves.

2.1x
Win Rate
47%
Faster Ramp
app.myfirstpass.com/dashboard
FirstPass team dashboard scrolling preview
87%
of sales training is forgotten within 30 days
43%
of reps miss quota in any given year
6–9mo
average time for a new rep to reach full productivity
0
platforms that connect practice scores to deal outcomes — until now

How it works

01
Practice
Reps run AI-powered calls, skill drills, and presentation rehearsals — text, voice, or avatar.
02
Score
Every session scored across 7 behavioral dimensions. Gaps identified automatically.
03
Improve
AI assigns targeted drills. Managers get coaching briefs. Practice scores connect to win rates.
The platform

Four practice surfaces. One coaching loop.

Every session is real experience — without the cost of a live deal. Better reps. Better teams. Better numbers.

Calls

Repetition builds the rep. FirstPass builds the repetition.

AI buyers calibrated to your products, objections, and competitive landscape. Single buyer or a full committee. Text, voice, or avatar. Every call scored instantly.

Text
Type and think.
Workshop your talk track. Find the right words before the room is live.
Voice
Say it out loud.
Real talk speed, real pacing. The version you say is the one that matters.
Avatar
Face-to-face.
Video persona with eye contact. For reps who need to feel the room.
Single buyer or a full buying committee
In-call Help button with contextual responses
Knowledge Audit checks claims against your docs
See all call features →
SCENARIO SETUP
Discovery Call Training
Navigate complex stakeholder dynamics and uncover critical business pain points.
DC
Dana Chen
VP Operations · Acme Corp
Assertive Budget-conscious Technical Direct Skeptical
Difficulty: Hard
Buying Committee
Discovery — Acme Corp MEDIUM · BUYING COMMITTEE
DANA CHEN · VP OPS We've been evaluating three vendors. Honestly, your pricing is the highest. Walk me through why we'd pay the premium.
YOU Fair question. Before I get into pricing, can I ask — what's the actual cost when a new rep takes 9 months to ramp instead of 4?
OBJECTION HANDLING
4.1
Presentations

Bring the deck. FirstPass brings the room.

Upload the deck your reps are actually presenting. The AI buyer reacts to specific slides, interrupts with the objection that slide invites, and pushes back on the claim your competitor would challenge.

Upload PDF, PowerPoint, or Word
AI reacts to specific slide content
Same 7-dimension scoring
See how presentations work →
PROPOSAL.PDF · SLIDE 7 / 14 ● SCREENED
30% faster onboarding
AI BUYER · REACTING TO SLIDE 7
"30% faster — faster than what, exactly? Our current vendor quoted the same number last quarter and it didn't hold up. What's it measured against?"
LIVE REACTION
Challenging ROI claim
Score: Objection Handling
4.1
Session score
Skill Builders

Get the whole team on the same message — fast.

Short, targeted drills. One skill at a time. AI generates them when patterns emerge, or managers assign them directly. Deploy to one rep or the entire org in one click.

See how skill builders work →
COACH · ASSIGNED
Reframing price pushback
Practice pivoting from discount to value when the buyer pushes on price.
Objection Handling Medium
3
turns · ~2 min
Reframing price pushback
TURN 2 / 3
DC
I’ve reviewed your proposal and I have to be honest — your pricing is significantly higher than what we’re currently paying. We’re talking about a 40% premium over our existing vendor. Can you help me understand why we should pay that much more?
You
That’s a great question, Dana. Before we dive into the pricing, I’d love to understand a bit more about what you’re currently experiencing. What’s the biggest challenge your team faces with your existing solution?
DC
Well, honestly, we do have some pain points. Our current platform has reliability issues — we’ve had three outages in the past quarter that impacted our sales team’s productivity.
Type your response…
DRILL COMPLETE
Instant feedback
Value Articulation 4.2
Objection Handling 3.8
TRY THIS INSTEAD
“Let’s quantify the cost of those outages — three in one quarter means...”
AI spots weakness patterns and auto-generates the right drill
Three turns, instant feedback — focused, not exhausting
Easy, Medium, or Hard difficulty on every drill
Learning Tracks

Onboarding. Product launches. Skill gaps. One format.

Structured paths mixing calls and skill builders in sequence. New hires ramp faster. Product launches land on day one. Completion feeds directly into coaching briefs.

Multi-step pathways — calls and skill builders in any order
Assign to individuals or entire teams in one click
Dry Run mode — rehearse a real deal with your actual buying committee
See how tracks work →
Enterprise Onboarding
4 OF 6 COMPLETE
Discovery — single buyer
SCORED 3.8 · 12 MIN
Skill Builder — value articulation
SCORED 4.1 · 3 TURNS
Proposal review — buying committee
SCORED 3.2 · 18 MIN
Skill Builder — price objections
SCORED 4.4 · 3 TURNS
5
Competitive displacement
IN PROGRESS
6
Contract negotiation
LOCKED
PA
AW
JK
MR
SB
14 enrolled
67%
Complete
On track
Practice Twin

Your best practice is the call you just had.

Upload a real recorded call. FirstPass rebuilds it as a live practice session — same buyer, same objections, same deal. Run it back or prep the next call.

FROM A RECORDED CALL
Acme Corp — Discovery
42 min · scored 2.6
Rebuilt as practice buyers
Dana · Champion Marcus · Economic buyer Priya · Skeptic
↺  Run it back
Retry the moment you fumbled
Prep the next call →
Pick up where the deal left off

Run it back

Retry the exact moment you got stuck — the same buyer, the same pressure — as many times as it takes to get it right.

Prep the next call

The twin remembers the deal and picks up where it left off — so the next real call isn't the first time you've had it.

Measured the same way

Scored on the same 7-dimension rubric as every other session, so the improvement shows up where it counts.

Dry Run

Practice the call you're about to have. With the people you're about to have it with.

Paste call notes or pull a deal from HubSpot. AI extracts stakeholders, objections, and competitive context — then builds a practice twin of the actual upcoming conversation.

Pull deal context from HubSpot or paste call notes directly
AI extracts stakeholders, roles, and likely objections
Multi-call prep — rehearse the full buying committee in sequence
Persistent deal memory across sessions
Paste notes
Import from HubSpot
EXTRACTED FROM YOUR NOTES
Acme Corp — Q3 Renewal
Dana Chen · VP Ops Marcus Hall · CFO Priya Rao · IT Lead
LIKELY OBJECTIONS
Pricing vs. renewal budget
Competitor feature parity claim
Integration timeline
Deal Outcomes

Which skills actually move your win rate? Now you can see.

Connect practice scores to CRM deal outcomes. See which dimensions correlate with wins — per rep, per dimension — and watch those signals feed back into coaching and drill prioritization automatically.

Per-dimension correlation

Each of the 7 scoring dimensions independently correlated against win rate and deal value. Not an aggregate. The actual skills that move deals — identified by your own data.

Statistical rigor, honest guardrails

Pearson and Spearman coefficients with p-values and effect size classification. Minimum data thresholds protect against noise. The system tells you when it doesn't have enough signal yet.

Signals that close the loop

Correlation findings feed directly into drill prioritization and coaching briefs. The dimensions most associated with your wins get practiced most. Automatically.

app.myfirstpass.com/dashboard/practice-to-win
FirstPass practice-to-win correlation dashboard
Team Overview
Rep Performance
JC
Jordan Chen
92
SA
Sarah Alvarez
87
MT
Marcus Thompson
78
EP
Emma Park
71
84%
Certification Rate
↑ 23% vs last quarter
Recent Activity
Jordan certified on Discovery2m
Sarah completed Skill Builder14m
Marcus needs coaching on Closing1h
Agentic AI Coach

Coaching that doesn't wait for the 1:1.

When a weakness shows up across multiple calls, the AI coach doesn't just log it. It builds the drill, assigns it, and tracks whether the rep actually closes the gap.

Proactively surfaced, not just reported

Weakness patterns trigger real assignments — not another line on a dashboard nobody opens.

Stays open until it's actually fixed

A suggestion doesn't disappear the moment a rep clicks into it. It stays active until the skill builder is completed.

Built from real call data

Every recommendation traces back to specific moments in specific calls — not a generic "improve discovery" nudge.

app.myfirstpass.com/dashboard/my/coach
COACH · SUGGESTED FOR YOU
Objection Handling — price pushback
THIS WEEK
A 3-turn drill built for where you’re getting stuck — same buyer, harder on price.
STAYS ACTIVE UNTIL COMPLETED Start drill →
WHY THIS DRILL
Objection Handling slipped on your last 3 calls.
Acme renewal2.1
Northwind expansion2.0
Volt Systems intro2.3
Re-checked automatically after you practice.
See it in action

Watch a rep run a full practice call in 3 minutes.

"Our reps used to wing it on every call. Now they've already handled the hard objection three times before the real meeting. The difference in close rates was obvious within the first quarter."
Early Access Customer
VP Sales Enablement
0x
more practice sessions per rep per week
0%
faster new hire ramp to first qualified meeting
0
avg score improvement after 30 days of practice
Integrations

Fits into the stack you already run.

Salesforce
CRM
HubSpot
CRM
SCORM 1.2
LMS
LTI 1.3
LMS
SAML SSO
Auth
Slack
Notifications
Partner enablement

Train your partner channel like you train your own team.

Build skill builders and practice calls configured to your products. Deploy via SCORM into any LMS. Every partner rep gets the same quality practice your internal team does — without needing a FirstPass login.

Learn about partner enablement →
Build once, deploy everywhere
Create skill builders and calls configured to your products. Export as SCORM packages. Drop into any partner LMS.
Consistent messaging at scale
Every partner rep practices against the same personas, objections, and scoring rubric. No drift across channels.
Partners become your warmest pipeline
Partners who practice with FirstPass experience the platform firsthand. The ones seeing results convert. No cold outreach required.
Built for

Every high-stakes conversation. One platform.

FirstPass isn't just for cold calls. Any conversation where preparation changes the outcome.

Sales Teams
Discovery, demos, proposals, and competitive displacement. Practice the calls that move pipeline.
New Hire Onboarding
Structured tracks from day one. New reps ramp faster because they've already had the hard conversation.
Sales Leaders
See which skills predict wins. Coach with data, not gut feel. Track improvement over time.
Product Launches
New messaging lands on day one. Assign tracks with the new talk track and verify every rep can deliver it.
Customer Success
Practice renewals, upsells, and difficult retention conversations before the real meeting.
Enablement Teams
Build once, assign to hundreds. Know who practiced, who passed, and who needs more reps.
Partner Channel
SCORM export drops into any LMS. Partner reps practice your product with your scoring rubric.
Compliance Training
Regulated conversations rehearsed and scored. Audit trail built in. Every attempt tracked.

Lost deals are an expensive way to train a sales team.

Your reps are developing their skills on live calls with real revenue on the line. There's a better way.

Get a demo →