AI sales roleplay and coaching

AI buyers that sound like your real ones.

Rehearse the call before it is the real one.

Built from your products, your objections, and your open deals. Scored the second the call ends.

Dana Chen · VP Operations
Voice call · 2:34
DANA CHEN · VP OPS Look, I've got three vendors quoting me right now. Your platform costs almost double. Why would I pay that?
YOU Totally fair. Before we talk pricing — when a new rep takes 9 months to ramp instead of 4, what does that actually cost your team?
DANA CHEN · VP OPS Honestly? We lose about a quarter of pipeline per cohort during ramp. It's a real problem.
OBJECTION HANDLING 4.1
87%
of sales training is forgotten within 30 days
43%
of reps miss quota in any given year
6–9mo
average time for a new rep to reach full productivity
0
platforms that connect practice scores to deal outcomes — until now
Mobile app

Practice anywhere.

The parking lot before a meeting. The commute home. The five minutes between calls. FirstPass goes where your reps go — with full AI voice practice on their phone.

Live AI voice calls
Full voice practice with AI buyers, scored in real time.
Streaks & daily cues
Build habits with practice streaks and daily coaching prompts.
Instant feedback
Dimensional scoring and coaching tips after every session.
Coming soon onApp Store Coming soon onGoogle Play
FirstPass mobile — home screen with practice streak and assignments
FirstPass mobile — practice library with skill builders and calls

How it works

01
Practice
Reps run AI-powered calls, skill drills, and presentation rehearsals — text, voice, or avatar.
02
Score
Every session scored across 7 behavioral dimensions. Gaps identified automatically.
03
Improve
AI assigns targeted drills. Managers get coaching briefs. Practice scores connect to win rates.
The platform

Four practice surfaces. One coaching loop.

Every session is real experience — without the cost of a live deal. Better reps. Better teams. Better numbers.

Calls

Repetition builds the rep. FirstPass builds the repetition.

AI buyers calibrated to your products, objections, and competitive landscape. Single buyer or a full committee. Text, voice, or avatar. Every call scored instantly.

Text
Type and think. Mobile
Workshop your talk track. Find the right words before the room is live.
Voice
Say it out loud. Mobile
Real talk speed, real pacing. The version you say is the one that matters.
Avatar
Face-to-face.
Video persona with eye contact. For reps who need to feel the room.
Single buyer or a full buying committee
In-call Help button with contextual responses
Knowledge Audit checks claims against your docs
Native mobile app — practice from anywhere
See all call features →
SCENARIO SETUP
Discovery Call Training
Navigate complex stakeholder dynamics and uncover critical business pain points.
Dana Chen
Dana Chen
VP Operations · Acme Corp
Assertive Budget-conscious Technical Direct Skeptical
Difficulty: Hard
Buying Committee
Discovery — Acme Corp MEDIUM · BUYING COMMITTEE
DANA CHEN · VP OPS We've been evaluating three vendors. Honestly, your pricing is the highest. Walk me through why we'd pay the premium.
YOU Fair question. Before I get into pricing, can I ask — what's the actual cost when a new rep takes 9 months to ramp instead of 4?
OBJECTION HANDLING
4.1
Deal Prep

Practice the call you're about to have. Or replay the one you just had.

Paste call notes, pull a deal from HubSpot, or upload a recorded call. FirstPass extracts stakeholders, objections, and competitive context — then builds a practice version of the real conversation.

AI buyers calibrated to your real stakeholders

Prep the next call

Paste notes or pull a deal from HubSpot. AI extracts stakeholders, roles, and likely objections — then builds the practice version of your upcoming meeting.

Run it back

Upload a recorded call. FirstPass rebuilds it as a live session — same buyer, same pressure. Retry the moment you fumbled, as many times as it takes.

Persistent deal memory

The twin remembers the deal across sessions. Pick up where you left off — so the next real call isn't the first time you've had it.

Pull deal context from HubSpot or paste call notes
AI extracts stakeholders, roles, and likely objections
Multi-call prep — rehearse the full buying committee
Scored on the same 7-dimension rubric as every session
Paste notes
Import from HubSpot
EXTRACTED FROM YOUR NOTES
Acme Corp — Q3 Renewal
Dana Chen · VP Ops Marcus Hall · CFO Priya Rao · IT Lead
LIKELY OBJECTIONS
Pricing vs. renewal budget
Competitor feature parity claim
Integration timeline
More practice surfaces

Every format your team needs.

Agentic AI Coach

Coaching that doesn't wait for the 1:1.

When a weakness shows up across multiple calls, the AI coach doesn't just log it. It builds the drill, assigns it, and tracks whether the rep actually closes the gap.

Proactively surfaced, not just reported

Weakness patterns trigger real assignments — not another line on a dashboard nobody opens.

Stays open until it's actually fixed

A suggestion doesn't disappear the moment a rep clicks into it. It stays active until the skill builder is completed.

Built from real call data

Every recommendation traces back to specific moments in specific calls — not a generic "improve discovery" nudge.

app.myfirstpass.com/dashboard/my/coach
COACH · SUGGESTED FOR YOU
Objection Handling — price pushback
THIS WEEK
A 3-turn drill built for where you’re getting stuck — same buyer, harder on price.
STAYS ACTIVE UNTIL COMPLETED Start drill →
WHY THIS DRILL
Objection Handling slipped on your last 3 calls.
Acme renewal2.1
Northwind expansion2.0
Volt Systems intro2.3
Re-checked automatically after you practice.
See it in action

Watch a rep run a full practice call in 3 minutes.

Integrations

Fits into the stack you already run.

Salesforce
CRM
HubSpot
CRM
SCORM 1.2
LMS
LTI 1.3
LMS
SAML SSO
Auth
Slack
Notifications
Built for

Every high-stakes conversation. One platform.

FirstPass isn't just for cold calls. Any conversation where preparation changes the outcome.

Sales Teams
Discovery, demos, proposals, and competitive displacement. Practice the calls that move pipeline.
New Hire Onboarding
Structured tracks from day one. New reps ramp faster because they've already had the hard conversation.
Sales Leaders
See which skills predict wins. Coach with data, not gut feel. Track improvement over time.
Enablement Teams
Build once, assign to hundreds. Know who practiced, who passed, and who needs more reps.

Lost deals are an expensive way to train a sales team.

Your reps are developing their skills on live calls with real revenue on the line. There's a better way.

Get a demo →