FirstPass gives your reps a place to practice real conversations — before real money is on the line.
You planned the event. SKO, a full team training day, a methodology session. Real budget. Real time. The whole team in a room. Then you sent them back into the field and watched them make the same mistakes.
There's a manager archetype nobody talks about openly — the one who was a great rep, got promoted, and now has 8 people underneath them. They want to coach. But when they see a rep struggle, they do the only thing they know: they take over. Then the next call. And the next. They're not managing a team anymore — they're carrying one.
It's not a character flaw. It's what happens when you can see exactly what's wrong but have no structured way to fix it.
Here's the thing about every tool in your stack right now. They flag the moment a rep mishandled a pricing objection. They show you the deal that slipped. They tell you exactly where it went wrong — on a live call, with real money on the line.
Not one of them helps your rep get better before that moment happens. That's not a flaw. That's just not what they were built for.
FirstPass is."It's not the will to win that matters — everyone has that. It's the will to prepare to win that matters."
Full calls. Micro-learnings. Configured to your products, your personas, and the conversations that actually close deals — including pricing reviews and licensing discussions where most reps are just as lost as their prospects.
Discovery calls, pricing conversations, competitive objections — the moments where deals are won or lost. Every session is built around your actual product, your buyer, and the specific call type your rep needs to nail.
Name the skill. Describe what triggers the moment and how reps should handle it. Set urgency, assign it. The AI takes care of the rest — reps drill it between calls, get feedback on that skill only, and try again with a new variation until the move is built.
Generic personas give generic feedback. Before any rep starts a call — full or micro-learning — the AI customer has been briefed on your products, your target buyer, and the specific call type they're practicing. The objections sound like the ones they actually hear. The questions know where your product is weak.
For enterprise teams, we extend the tag taxonomy and scoring with you to mirror your specific methodology — whether that's MEDDPICC, Sandler, Challenger, or a framework your team built from scratch.
Specs, positioning, integrations, weak spots. Loaded once, applied to every call. AI customers know what you sell — and what your competition does better.
Industry, role, buying behavior, pain points. The persona on the other end holds together — same job, same priorities, same frustrations across every session.
Discovery looks different from a tradeshow chat. Tags and scoring adjust to the type of call being practiced. Generic doesn't fit.
Enterprise teams can extend the taxonomy with us — custom tags calibrated to the way your team specifically sells, not a generic framework bolted on.
My first commission check came from a retail job at 16. My dad was a sales VP — I wasn't raised so much as I was managed. I've had good years. I've also missed quota. Anyone in sales who says they never missed never took real risk — never had their quota doubled with their territory cut in half. I have. I sold copy machines, computer training, enterprise software, SaaS. I rode the EHR wave. I tried to ride others and failed.
What I never stopped believing is that sales is a craft. Like sports. A performance-based industry where the best people don't just play the game — they practice. I read the books. I listened to the podcasts. And for 30 years I had nowhere to practice what I was learning except on live prospects, with real deals on the line.
That's what FirstPass is. The place I always wanted. Built by a rep, for reps — with input from salespeople on how it should actually work. Not how a software team imagined it should work. If you've carried a bag, you'll feel the difference.
— Jeremy Wagner, Co-Founder & President, FirstPassThe reps who get the most out of FirstPass are the ones who already want to improve. They come back on their own because the feedback is specific enough to be useful — not a score, actual moments from their call with coaching attached. For managers, the dashboard shows who's practicing and where they're improving, so you're not guessing at adoption.
Yes. The tag taxonomy is configurable, and for enterprise customers we extend it with you to mirror your specific framework — whether that's MEDDPICC, Sandler, Challenger, and many more. The scoring stays aligned to how your team actually sells.
Those tools record what happened on a live call. FirstPass is where your reps practice before that call happens. They're not competing — most teams run both. Your existing tools find the problem. FirstPass is where you fix it.
No — and that's intentional. Reps practice harder when the score isn't going on a record. FirstPass scoring is for feedback and coaching, not HR evaluation.
FirstPass ingests your actual call transcripts and identifies what your best reps do differently — analyzing over 100 tagged behaviors to find what separates good from great. Their moves become the standard. Every rep on your team practices against the bar your top performers already set.